![]() The goal in assigning an L or R rating is to align the team as to the severity of the bug, or importance of the feature. New feature ideas will go into a huge scoping spreadsheet where we will assign a severity or ROI (return on investment) metric for each bug/feature. We also monitor some key places for feedback: Some come from clever engineers dreaming up something awesome and just dropping it in your lap to test. Some might come from our internal film team “Flight Squad” using the products and making feature requests. The user base often has incredible ideas that we simply missed and we aggressively add them into the backlog.Īdditionally, we come up with quite a few features internally in a variety of ways. We pay attention! Seriously though, there are tens of thousands of people using our products and we pay attention to what they say. We want to build a company that substantially out-innovates the market place, and we want to do so over a very long time scale (100yrs). We decided in the early days that we did not want to take outside investment as it would pervert some of the things that we loved about Freefly. Just like the human body can put on 20lbs of fat very quickly with the right signals, so can a company. We want to methodically and steadily get stronger, smarter, and more effective. ![]() We view growth much like we view health in the human body. The second reason we are small is that we want to grow organically. We hire people that show an ability to create order from chaos, that have built incredible things in their spare time, and approach each day with an optimistic attitude that says “awesome, I get to work on this problem” versus “shit, I have to work on that.” The net result is 50 people output what normally takes 5x the people. First, we are insanely picky about hiring. Freefly is smallįreefly is a very small company (~50 people) that is trying to do very big things. I want to dive into some detail in a few of the key areas that power firmware development at Freefly. The first big one was ‘ Akira’, the second one, ‘Blackjack’ is launching soon! Blackjack adds some exciting new features, fixes quite a few bugs, and improves the user experience with MōVI Pro in subtle ways through refinement of the App and embedded screen. For big software updates to our products we love to come up with memorable names.
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